SCENOGRAPHY & EXHIBITION

SUBVERT THE ORDINARY

Todd van Hulzen is an exhibitionist. At his design studio a shameless love of history and beauty are harnessed to help you set the scene for lasting memories.

Todd van Hulzen Design is an Amsterdam based multifaceted design studio specialized in showing off: creating museum exhibitions, visitor experiences, design presentations, exhibit furnishings, art objects and theatrical environments. We combine vision with pragmatism and fantasy with professionalism.

Haringpakkers Tower rebuilt for Amsterdam Light Festival
It's been almost 5 years and this project still ranks as one of our proudest achievements. For the Amsterdam Light Festival, with the production help of Studio Louter, we recreated a long vanished tower in order to prove a point about landmarks. [...]
Click Here

Services

Exhibitions can be emotional experiences: when done right. Let us help you create a compelling visitor journey without losing sight of your institutional principles. We offer display solutions for all budgets, innovative concepts, […read further]

If you require an unusual film set you need a broadly experienced designer. Todd van Hulzen has 25 years of film experience. He’s built on his love of historic architecture to become the go-to guy for the design of period sets […read further]

No project gets pulled perfectly formed out of a hat. We can help you do early development for vision-statements, fundraising, PR or just brainstorming. With our partners we make workshops, presentations, proposals and brochures […read further]

Producing a large project doesn’t have to be a leap of faith. With our dependable partners we have all the tools to create not only scenography, but also research, content, graphics,  construction and project coordination […read further]

featherPNG2

NEW News

RECENT POSTS 

Animation of the old Haarlem Gate, Amsterdam

My recent post on Twitter with this animation of the old Haarlem Gate designed by Hendrick de Keyser garnered a fair amount of interest. I’ve posted it here, now in higher resolution, to be able to enjoy it more. During

Read More »

3D Models of Vanished Amsterdam Buildings

Todd van Hulzen has always been a big fan of the Amsterdam architect Hendrick de Keyser. De Keyser was city’s master architect in the first half of the 17th century and is responsible for many distinctive buildings and beloved landmarks,

Read More »

Harlequin mannequins

We are calling the festive dressing models in this video “Harlequin Mannequins”. But having been originally made in Holland for an exhibition about Carnival where the diamond shape was used as a recurring motif, they also get the Dutch dialect name

Read More »

It’s all in the details: Neo-Gothic explorations

You never really give up on your old loves. While rebuilding my website recently I came across a lot of old drawings and research material from past projects that made my heart flutter. For the series ‘Sanctuary’, a Canadian Sci-Fi/fantasy

Read More »

Revisioning Amsterdam’s Dam Square

In 2016 the Amsterdam daily newspaper Het Parool began a conversation about the city’s central square, the Dam, or “Dam Square” as tour guides call it. Originally built as a proper dam in the Amstel River giving the medieval town

Read More »

Game of Goose, the LGBT-refugee version

For the exhibition Pride & Prejudice (see below), a show about the creative lives of LGBT refugees in the Netherlands, we conceived and created a board game. It was in the form of a “Game of Goose”, an old European

Read More »
featherPNG2

old news

RANDOMIZED POSTS

Opening of a World of Shapes

World of Shapes is the name of a big, new, permanent exhibition designed by Todd van Hulzen Design at NEMO Science Center in Amsterdam.  Wereld van Vormen, in Dutch, is all about geometry, mathematics and the world we live in.

Read More »

Library of Hoogeveen, interior upgrade

After designing the permanent heritage exhibition space in the library of Hoogeveen we were invited to redesign the entire library. This begins with the entryway and ends with various study spaces. In between there is an information counter, a cluster

Read More »
featherPNG2

who is Tvh?

From a little studio in Amsterdam Zuid Todd is conquering the world of museum design. At least, that’s the idea. 

todd a van hulzen

designer

Todd van Hulzen (1967) hails from the state of Oregon in the U.S. from a family of Dutch Reformed rancher-farmers. He studied history and art in Portland, Oregon (Lewis & Clark College.) After an initial stay in the Netherlands in 1989 and in Italy after that he settled permanently in Amsterdam in 1999. He returns yearly to Klamath County, Oregon to work on his cabin.

After an early career as a fine artist and sculptor in the film world Todd moved on to be a designer of film sets, with as a specialty period architecture and design. As Art-Director/Set-Designer Todd designed film sets for the Oscar nominated films Girl with a Pearl Earring and Fantastic Mr. Fox. Recent Dutch productions are Bloed, zweet en tranen, Michiel de Ruyter en de western Brimstone. Since 2007 he has turned towards the museum world as an exhibition designer. In his own words, “the scientific side to museums gave me something that I could never get from  the fiction of film.”

At Todd van Hulzen Design it’s all about making unforgettable experiences and inspiring emotions such as admiration, amazement, and self recognition. We love to help people discover how awesome the world is.

The love of a museum for it’s collection is something we admire. We encourage clients to rediscover the beauty of their own missions. Yet, making an exhibition that is also an artistic sensation in itself is the designer’s valhalla. So let’s combine the two! 

Here’s a guide to a proper work strategy when making an exhibition:

  1. Immersion
    You begin designing a space by first immersing yourself in the content. Draw everything you can out of historic and scientific material. Draw connections and dare to make thematic leaps.
  2. Integration
    Make sure that you can unite as many exhibit elements as possible under one umbrella: graphics, multimedia, architecture, PR and story. Encourage as much cross-pollination as possible.
  3. Distillation
    Distill all the themes into one visual brand; if possible one that represents your narrative in a nutshell and one that visitors can have an emotional bond with.  Couple it to a slogan.
  4. Respect
    Value the building and its history and keep the unique mission of the institution in high regard. Don’t let an exhibition clash with its surroundings. Remember accessibility. 
  5. Visitor orientation
    Make sure the design answers basic questions of orientation:
    Where. Where am I? Where am I within the whole and what is my next step? (Give a clear structure)
    Why. Why am I here? What draws me onward. (Reward curiosity with amazement)
    What. What is the key question? (Make the raison-d’être of the exhibition apparent)
    How. How is my world view changing? (Effective means of communication)

Todd keeps up an Instagram feed where he shares his observations over art, design and museums.

featherPNG2

Contact

Come visit Todd at the studio in Amsterdam’s De Pijp, or call for an appointment to see a presentation

  • Studio / Atelier
  • Lutmastraat 191D, 1074 TV Amsterdam
  • +31 626196137
featherPNG2

"One ought, every day at least, to hear a little song, read a good poem, see a fine picture, and, if it were possible, to speak a few reasonable words."
Goethe, Wilhelm Meister's Apprenticeship